Sacramento Home Journal

Purva Brown
June 28th, 2007
Maps, Neighborhoods, Sacramento
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When shopping for houses in Sacramento as a first-time buyer, which zip code is preferred?

I got a call from a potential buyer the other day wanting to look at houses that she had picked from the MLS herself (I love it when buyers are involved in the process from the start and don’t wait for Realtors to do the research) and the two themes I saw repeating were 95608 and 95821. Personally, I like 95821 because there are some pretty great deals out there for first-time buyers. But my client has never lived in Sacramento, so I want to really make her feel at home. Any ideas?

Purva Brown
June 26th, 2007
All the Rest
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I had lunch with two of my best business associates today at a Mexican Restaurant I wish I could remember the name of (and swore to myself I would) and thought, “Well, this is really what the real estate business should be like.” And then realized, this IS what the business is. It’s about getting the best people together and then making sure everyone gets what they want.

As Realtors, we’re sometimes sidetracked by the all the glamor, the pictures on the Open House Signs, the paperwork, the (shudder!) scripts. Sure, we’re salespeople. But what else is sales but getting people to like you? And if you can help them get what they want, why won’t they like you?

Last year, I promised my clients to provide only the best people - lenders, property inspectors, contractors, and of course, their Realtor, me! Today’s business lunch was in keeping with that promise. One of those people was my new broker-friend-fellowwriter John Lockwood (whom you know enough about now) and the other was my mortgage consultant Huck Ferrill.

The story behind how I met Huck is pretty interesting. I was working in Prudential at the time and was pretty brand new as an agent. I had no contacts, no one I knew except for the company recommended vendors. You know, the kind that hover around the front door and send you cookies and bagels and turn you into lambs for slaughter! Around that time, I also had some clients with challenged credit and some other shady lenders not worth mentioning here because of whom buying a house for myself turned into an absolute nightmare.

That was when I decided & promised my clients I would only have the best people for them to work with. Too many deals go sour at the signing table and make me as a realtor look bad. So the search began. I sent out form letters to about 25 local mortgage professionals. About three answered personally. Two with a phone call and Huck with an email and a reference. Of the two that called, one has quit the business (nice, honest guy, though - maybe too nice?) and the other was just cold when I came to see him. I mean, here I am, trying to set up a busines relationship and he isn’t even friendly!

Huck was completely different and I knew it the moment I met him. He wanted to explain interest rates, the people involved behind the curtains, not just what the loan meant to me. What’s more, he is a real estate investor himself - an acquirer of real estate - much like me and believes in personal service just like I do.

If you want to be successful, you must surround yourself with successful people. John and Huck are definitely it! You can reach Huck Ferrill at 916-788-9802

Purva Brown
June 26th, 2007
All the Rest, El Dorado County
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I woke up yesterday smelling smoke. “Someone’s burning something,” my husband said. Someone was actually trying to put something out. As I went through my morning routine (coffee, workout) I watched the news and realized my street was the last one the CHP has chosen as the last safe exit off highway 50. Everything from there on until the state border was closed and thousands of homes were being evacuated. 240 homes burned down yesterday.

Honestly, Realtor or not, the sight of a fireplace being the only thing left in a home burned to nothing is a sobering sight.

While I prepared an overnight bag, just in case, I packed up the jewelry and the insurance documents, realizing we were not prepared for an emergency of any kind. See, I always believed I would pick up sentimental things if the house were threatened by fire. But I didn’t. Your mind in survival mode is cruel, but very efficient.

Every home needs a fire safe. Every household also needs a safe deposit box - about 30 miles away. And having home insurance yesterday for everything including valuables inside the home was priceless.

Purva Brown
June 23rd, 2007
All the Rest, Neighborhoods, Sacramento
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This has got to have been the most painful episodes I’ve watched on TLC’s Property Ladder. A young couple - they were 21, I think, bought a home in Del Paso Heights hoping to flip it and make some money. After an agonizing hour, the show ended with them having made maybe $10,000. Bad contractors and just wood rot threw them overboard and they may have walked away with the $10,000 if they were lucky.

Sad. But not the only case of flipping houses here in Sacramento gone wrong. This year, in early spring while I was out previewing properties in the Colonial area, almost every other house on the market was someone’s ambitious flip gone wrong. Failure, when it relates to homes, is extremely painful to watch.

So what can you do to avoid these mistakes? Here are a few ideas:

1. Know the neighborhood - know the prices like the palm of your hand. If you don’t know what the houses are going for, it gets easier to let optimism get you carried away. Also, make sure you can get to the neighborhood easily. Anything more than an hour’s drive is too far.

2. Do the math. This should probably be number one. If the math doesn’t work out for you to make a profit that’s substantial, do not do it. The carrying costs might eat into that profit and probably will. The best math will not save you from a market crash, so do more than your homework and leave some wiggle room.

3. Get to it! This is the biggest piece of advice I can give you. Vacant homes are a liability. The sooner you can get done and get out from under the mortgage, the more profit you can make. Time is literally money. Treat it as such.

More tips coming up! Mostly from experience, so believe them!

Purva Brown
June 22nd, 2007
Investment Properties, Neighborhoods, Sacramento, Sacramento County
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Okay, so it wasn’t on this blog, but I had been advertising my property for rent and I’m glad to say after just a month of moving out of it and three long weekends of prepping it (I say prepping, but we painted, refinished the floors, painted some more, cleaned, landscaped, etc.) it’s finally rented for $1300 a month!

Which is pretty good. But here’s what a lot of people are not aware of with the current market - sales suck, but rents are good. All those people with foreclosed homes have to go somewhere! And chances are they will end up back in the same neighborhood they left.

So, for the first time in a while, rents have inched up a little! Although the aim of buying an investment property is always to make it cash flow, that’s not always the case in Sacramento. But in this market, that dream might just become a reality! So, come on investors - there are a lot of houses out there just waiting!

Purva Brown
June 22nd, 2007
All the Rest
1 Comments

Thank you for that famous introduction, John! I’ll be sure to frame it and show it to my grandchildren when they’re 18 and I’m still out selling real estate. That’s the hope anyway. Who retires from this business anyway? Especially when everything gets so mixed up - clients become friends, relatives are clients, and referrals are always coming - well, we hope. I will not be doorknocking when I’m 65, okay Mr. Broker? (That, by the way, was not a jab at you, John.)

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